Designing your own jewellery collection can seem like an exciting challenge – but before you get stuck in, you need to consider how each piece in this collection will link to one another. There’s no use creating a beautiful new necklace design using expensive materials and a range of techniques when your next piece uses cheaper materials and is a lot more basic to make. You want your range to have a cohesive theme that your customers can see running through each and every product – without this, it may as well not be called a collection at all.

Think about your brand’s story, and how you can convey that with every piece of jewellery you make. Whether it’s part of a collection or in your general range, consistency with theme is important to establishing a customer base that will return. A consistent theme will provide your jewellery designs with a cohesive, professional look– nobody wants to walk into a jewellery shop and feel the range is scattered, messy or overwhelming. Guide your customers to what they want to see – show them how each piece correlates to the next, and why your jewellery designs are the ones they should choose time and time again.